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A UNIFIED THEORY OF CREATIVE PERSONAS
Hypothesis: There are common characteristics of creative people that combine into clear archetypes. While this may not mean that some people are objectively more creative than others, there are certain traits that lead to more original ideas or successful completion.
Identifying these personality profiles may enable creative people to better understand and optimize their own creative selves, and to find good collaborators across the creative spectrum with complementary traits.
Carl Yung's 12 Archetypes
Carl Yung's 12 Archetypes
This wheel of personality profiles was introduced by psychologist Carl Yung last century. Today it's often used by companies to communicate the personality of their brands in marketing.
Myers-Briggs Type Indicator
Myers-Briggs Type Indicator
The Myers–Briggs Type Indicator (MBTI) is a pseudoscientific self-report questionnaire that claims to indicate differing personality types. Popular with employers to help understand and optimize working habits.
A WORK IN PROGRESS (EARLY STAGE)
This is currently the least developed of our three Unified Theories of Creativity. Our interviews with creative leaders continue to shape this effort, and we have a tons of books and articles to read through.
The goal is to come up with a framework that is universal enough to apply across the creative spectrum, and flexible enough to accommodate many different ways of dissecting personality. This is NOT an effort to quantify an individual's creative worth, nor do we believe that some people are unable to be creative.
Tricky line to walk here. The work continues.
Got an opinion of the Unified Theory of Creative Personas? Let us know! Contact greg@distillingcreativity.com
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